After retirement, I have lived many different lives in my dreams. When I have a good dream, I can also have a nice day. In the hope of presenting visitors to Jeonju, my hometown, with a dreamlike, wonderful moment, I opened Kkum, which literally means ‘dream’ in Korean. I always keep three basic principles in mind. First, I communicate with my guests. Upon their arrival, I introduce must-dos, must-sees, and must-eats, chatting with them for at least 10-15 minutes. Second, their comfort and safety are my top priorities. When they call me, I answer very quickly. Third, I am always by their side. I ask them to reach out to me when they need me during the trip. Choose Kkum without hesitation. I will help you make unforgettable memories.